Ads interrupt. Practitioners persuade. We put your product in front of the people who evaluate and buy software for a living, through the creators they already read, watch and listen to.
Creator Campaigns
The right voice matters more than the loudest one.
Most agencies send you a spreadsheet of influencers sorted by follower count. We start with your buyer instead. We look at how your product gets adopted, who your best accounts already learn from, and which creators can speak about the category with some authority. The people we place don't just mention your product. They use it in their own work.
Conversion-first vetting
Follower count says very little in B2B. We look at whether a creator's audience signs up for tools, and whether their past sponsorships produced anything measurable.
Content built on real use cases
No scripted product tours. We build the content around workflows your buyers recognise, so the placement reads as useful rather than sponsored.
Cross-channel orchestration
A YouTube walkthrough lands the same week as the LinkedIn posts and the newsletter mention. Coordinated, not scattered.
Attribution you can trust
Tracked links, promo codes, UTMs and signup events. You can see which creator produced which trials and which revenue.
Launch Campaigns
A launch should reach the market, not just your existing list.
New products and major releases get one credible first impression. We build the launch around a group of creators publishing inside the same window, across the channels your buyers use at work, so the announcement reaches people who are not already following you. Your customers hear it from your own channels. Everyone else hears it from someone they trust.
Publishing schedule locked in advance
Every creator knows their window, their angle and their call to action before launch week starts.
Early access seeding
Creators get into the product weeks before launch and use it properly. The content holds up because the experience was real.
Paid amplification
The posts that perform get budget behind them. We whitelist creator content and run it as paid social, including on LinkedIn.
Launch week monitoring
We track every post, every metric and every comment thread through the week. If something needs changing, it changes the same day.
Always-On Partnerships
One campaign is a test. A programme is a channel.
The B2B software companies getting real numbers out of creators are not running one-off sponsorships. They have a standing roster of practitioners who use the product in their own work and keep referring to it in tutorials, reviews, newsletters and replies. We build and run that programme so your product stays present across a buying cycle that takes months, not days.
Creator roster management
We run a bench of creators for each client, bringing in new ones and extending the people who consistently produce signups.
Category exclusivity
The creators who perform for you get locked in, so your closest competitors cannot buy the same audience.
Format testing
We test long-form against short, tutorials against reviews, written against video, and move budget toward whatever converts for your product.
Cost that improves over time
Each cycle produces data on which creators and angles work, which is what brings acquisition cost down month on month.
Dispersive Marketing.
Instead of putting the whole budget behind one creator on one channel, we spread it across a small group of creators your buyers already read and watch. The same decision makers meet your product through several independent voices, in the places they go for work, inside the same window.
How it works
Same buyers. Several trusted voices. One buying decision.
A practitioner your buyers already follow posts about the problem your product solves. It lands in their feed during the working day.
YouTube
A different creator walks through the product inside a real workflow, so buyers can judge the fit before they ever speak to sales.
Podcasts & newsletters
A third voice recommends it to an audience that reads and listens for work. By this point the product is familiar rather than new.
Every touchpoint makes the next one easier. Familiarity builds, and more of the right accounts convert.
Why this works for B2B.
B2B buying is not one moment
Someone sees a post at work, watches a walkthrough that evening, then forwards it to a colleague the following week. A single-channel campaign reaches them at one point in that sequence. Dispersive Marketing covers more of it.
Several waves beat a single spike
One large placement produces a burst of traffic that flattens within days. Coordinated placements keep the product in front of the same audience for weeks, which matters when the buying cycle runs longer than the campaign.
Same budget, more pipeline
The budget is spread across more of the right voices rather than concentrated in one. A recommendation from someone a buyer already respects carries weight a single sponsorship cannot, and that shows up in signups, trials and closed revenue.
1 creator. 1 platform. 1 chance.
One moment of impact. The audience sees the product once. Traffic spikes, then flattens within days, and most of the buying committee never sees it at all.
Several creators. Several channels. Compounding familiarity.
Overlapping coverage from independent voices. The same accounts meet your product several times in the places they already work, and more of them move from click to trial to revenue.
Your buyers aren't on one channel. Neither are we.
You talk to us once. We handle the other 47 conversations.
30-minute call
We ask about the product, who signs the contract, who uses it day to day, and what the campaign needs to produce. No pitch deck.
Plan within 48 hours
A creator shortlist, the angles we would run, a timeline and a budget breakdown. Ready to approve or adjust.
Content goes live
Coordinated publishing across channels, with tracking in place before the first post.
Review and scale
Weekly reviews against signups and pipeline rather than views. Creators who do not produce get replaced, and the ones who do get more budget.
One call, then a plan within 48 hours with a creator shortlist and the numbers we would expect. No obligation.