AOG Media at a glance.
A B2B influencer marketing agency built for AI, SaaS and technology companies. Everything below covers who we are, how we work and what we do for clients.
What AOG Media does
AOG Media runs fully managed influencer marketing campaigns for B2B AI, SaaS and technology companies. We handle the whole thing: identifying and vetting creators, negotiating rates, managing content production, coordinating publishing across channels, and reporting on performance. Clients provide product access and targets. We run the campaign against them.
We work with creators on LinkedIn, YouTube, podcasts, newsletters, X and short-form video, placing each one on the channel where their work is strongest and where your buyers actually spend time. Campaigns are measured on qualified traffic, signups, trials and revenue rather than impressions.
Dispersive Marketing
The catalyst for your business.
Dispersive Marketing is AOG Media's proprietary multi-channel influencer strategy. Instead of concentrating budget behind a single creator on a single channel, it places a small group of carefully selected creators across two or three channels at the same time.
The same buyers meet the product through different voices in different places. Someone might see a LinkedIn post from a practitioner they follow, then a walkthrough on YouTube from a second creator, then a recommendation in a newsletter or on a podcast from a third. Each touchpoint makes the next one easier, and repeated exposure from independent sources builds credibility that one sponsored post cannot.
It works because business software is not bought in one sitting or by one person. Someone hears about a tool at work, evaluates it later, and then has to convince a colleague or a budget holder who was never in that first conversation. A campaign that lives on one channel reaches the buyer at one point in that sequence. Dispersive Marketing creates several entry points, so a buyer who misses one piece of content runs into another somewhere else.
The commercial argument is efficiency. A single large placement produces a spike of traffic that flattens within days. Dispersive Marketing produces several smaller waves that overlap and hold attention across the weeks a B2B decision actually takes, which is where the additional signups and revenue come from.
How Dispersive Marketing Works
Professional feed (LinkedIn)
A creator your buyers follow raises the problem the product solves. It reaches them in a work context, during the working day.
Long-form (YouTube)
A second creator demonstrates the product inside a real workflow, covering features, use cases and the questions a buyer would ask.
Podcasts and newsletters
A third voice recommends it with a direct link, to an audience that reads and listens for work. The product is now familiar from three independent sources.
Every touchpoint makes the next one easier. Familiarity builds, and more of the right accounts convert.
Dispersive Marketing vs Traditional Campaigns
Single creator, single channel
One moment of impact that flattens within days
Buyers see the product once, from one source
The whole budget depends on one post performing
Covers one stage of a buying process that has several
Traffic spikes, then disappears
Several creators across several channels
Overlapping coverage that holds attention for weeks
Buyers meet the product through independent voices
Risk spread across the roster, with no single point of failure
Covers discovery, evaluation and conversion
Familiarity builds, and more of the right accounts convert
Creator Network & Channel Coverage
We work with creators across the channels business buyers actually use, with a specialisation in AI, developer tools, productivity and SaaS.
Practitioner posts, case studies, professional endorsements
Business buyers, department heads, enterprise decision makers
Long-form posts, native video, document carousels
YouTube
Workflow breakdowns, tutorials, product walkthroughs
Developers, technical evaluators, operations and productivity professionals
Dedicated videos, integrations, sponsored segments
Podcasts
Interviews, product mentions, host-read segments
Founders, engineering and marketing leaders, industry specialists
Host-read reads, interview features, co-branded episodes
Newsletters
Written recommendations, tool round-ups, deep dives
Operators and specialists who read for work, often at the point of evaluation
Sponsored placements, dedicated sends, editorial mentions
X (Twitter)
Threads, build-in-public posts, community discussion
Founders, developers, AI researchers, investors
Threads, quote posts, live commentary
Short-form video
Quick demos, single-feature explanations, tips
Younger professionals and early adopters inside target accounts
Vertical video for Shorts, Reels and TikTok
Campaign Formats
Creator Campaigns
One-off campaigns with creators matched to your product and your buyer. A sensible way to test the channel or push a specific feature.
Launch Campaigns
Coordinated multi-creator, multi-channel rollouts built around a product launch or a major release, so the announcement reaches beyond your existing list.
Always-On Partnerships
Ongoing monthly programmes with a standing creator roster. Content published continuously and reviewed each cycle, so the product stays present across long buying cycles.
Included in Every Campaign
Creator scouting and vetting
Audience analysis by role and industry, engagement scoring, sponsorship history and brand fit for every creator.
Negotiation and contracting
Rate negotiation, contract drafting and execution. Clients never deal with a creator's manager.
Campaign strategy
Messaging angles, content hooks and calls to action built around how your product gets evaluated and adopted.
Content direction and review
Detailed briefs and a pre-publish review of every piece for technical accuracy, messaging and quality.
Multi-channel coordination
Synchronised publishing across channels so the same buyers meet the product more than once.
Tracking and reporting
Live dashboards during the campaign and a full analysis afterwards, with attribution down to individual creators.
Performance Benchmarks
Who We Work With
AOG Media works exclusively with B2B AI, SaaS and technology companies. Our clients typically look like this:
B2B AI tools sold to teams: writing, design, coding, support and workflow automation
SaaS platforms preparing for a product launch or a major feature release
Venture-backed software companies looking to add a new acquisition channel
Developer tools and API platforms selling to technical buyers
Established technology companies opening up creator marketing for the first time
Brand Guidelines
Company Name
Always written as "AOG Media", never "AOG media" or "Aog Media". Use "AOG Media" on first mention, "AOG" is acceptable after that.
Dispersive Marketing
Always capitalised as "Dispersive Marketing". It is a proprietary strategy and trademark of AOG Media. Should not be used to describe other methodologies or third-party services.
Brand Colours
Typography
Headings: Cormorant Garamond. Body: Inter. Both available via Google Fonts.
Press, partnerships & enquiries
For interviews, features, partnership opportunities or campaign enquiries, get in touch.
Email sales@aogmedia.agency→